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BraunPrize 2012: Winners Confirm Broadening Scope of Industrial Design
Since 1968, the BraunPrize has a been a place to recognize and reward the work of future young designers. Since then, the competition now includes categories for Professional and Design Enthusiasts, along with Sustainability. In this year's event, over 100 design professionals gathered together to reward and to discuss the future of their profession.
The jury, consisting of Oliver Grabes (Head of Braun Design) Naoto Fukasawa (Naoto Fukasawa Design), Jane Fulton Suri (Managing Partner IDEO), Dr. Dirk Freund (Director of R&D Braun) and Anne Bergner (Former BraunPrize Winner and Professor of Integrated Product Design at University of Applied Sciences Coburg) had done most of the heavy lifting over 3 days in June. They combed through over 10 kilometers of paperwork (almost 2,400 entries) representing 73 countries from around the world and emerged with 3 finalists for the Student, Professional and Sustainability categories, as well as 15 notable entries from both student and professional entries representing National Winners.
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The design that I enjoyed the most was the flexible walking aid, Agil by student designer Sebastian Reichel.
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The Global Gold Winner for the Student category was awarded to Sebastian Reichel for Agil, a flexible walking aid. Using innovative materials and construction, Reichel started with the notion that a walking stick could be an extension of one's arm to provide stability and support. Through careful design research and engineering considerations he found that creating hollow chambers within an "S"-shaped handle allowed for a dynamic and natural motion from the user.
From desk fans to flexible walking aids, you can read more and see plenty of pictures from the event by reading the post over at core77.com.
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