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Core 77: Adrian Taylor's Recap of Design Extravanganza 2012
If you happend to have missed the recent Design Extravaganza in Austin, Texas, Adrian Taylor of Core77 was generous enough to give us a major recap of the most powerful topics explored. Though many ideas were discussed, here were the ones that stood out the most.
"Design Extravaganza, presented by AC4D (Austin Center for Design), packed twelve extraordinary speakers into two mind-expanding days. The intimate gathering was a refreshing change of pace from the more established and larger scale design conferences. While there were numerous interesting themes that emerged from the presentations, and lively discussions that followed, a few topics really stood out."
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Believe in Your Ideas
As creatives, we are all intimately familiar with the power of imagination, but as professionals we are all too often reminded of the seemingly overwhelming limitations that surround us on a daily basis. Global Creative Director at Huge, Joe Stewart, placed a great deal of emphasis in his talk on the importance of following your inspiration and championing the ideas you really believe in. When discussing the very real challenges humanitarian efforts facing as the global population continues to surge, Heather Fleming, CEO of Catapult Design, was quick to point out that humans, by our very nature, will not attempt something that we believe to be impossible. If we as designers don't allow ourselves the space to imagine solutions for the daunting challenges that face our world, then they really can't be solved.
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Oh, that is deep! I can't help but feel CAD software, like Rhino made it all the more possible to turn ideas tangible. You can read more about the recap and other major takeaways by reading Adrian's blog at Core77.
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