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Will Right Brain People Rule the Future?

In this Product Design & Development blog post by contributor Mike Collins, he suggests that in the near future, creative and holistically minded individuals will be the ones to create top notch ideas and products in the years to come. Citing works like Unleashing Creativity by Ulrich Kraft and A Whole New Mind by author Daniel H. Pink, Collins writes...

For many decades we have been in an information age dominated by engineers, computer programmers, and other left brain thinkers. In Daniel Pink’s book, A Whole New Mind, he asserts how we are transitioning from the information age to the conceptual age; and from L-directed thinking to R-directed thinking. Pink defines L-directed (left brain) thinking in terms of logic, sequence, literalness, and analysis; and R-directed (right brain) thinking in terms of synthesis, emotional expression, context, creativity, and the big picture.

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On the subject of design,

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To me, a unique design needs to take into consideration external factors that left-brained people often miss or ignore. An ideal new product would include features and advantages that are not easily copied by foreign competitors such as offering special services with the product.

I have seen many examples of manufacturers who think they have created a unique design only to find out later that the product does not really have a competitive advantage. Maybe the answer for engineering designs is to create teams that include both right and left brained thinkers as part of the early design concepts.

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Regardless of your stance, the important takeaway should be this: that the aggregated relationships between you, your design, the target audience and the design's purpose must always be given significant attention.

If you want to read more about Mike Collin's thoughts on creativity, read his blog post from Product Design & Development's page here.

 

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Tags: Daniel, Pink, Unleasing creativity, a whole new mind, blog, collins, creativity, kraft., mike, product design & development, More…ulrich

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Comment by Kevin Luu on September 27, 2012 at 7:59pm

Hi Lloyd, 

I really enjoyed your response (although I must admit that I had to read it a few times! hah).  

"The deeper and more intuitive rooted the need for a "product" the more the need is recognized as a creative impulse. This is when brilliant solutions are more as intuitively satisfying ideas than they are as products."

...


Your statement right there sums it up very nicely. As can be seen by the recent BraunPrize 2012 ceremony, we enjoy the redesign of products previously thought to forever exist unchallenged in form and flaws. From the Dyson to the Segway, if the product allows users to be one with it so to speak..that product clearly becomes a winner. For marketers, intuitive redesign makes a better story to sell and promote. 

Once again, I appreciate your opinions and I hope this discussion offers a secondary perspective for our community of Rhino users. Thanks! 

Comment by Lloyd on September 22, 2012 at 7:07am

The Big Picture….yes….Big Picture physicist David Bohm (and most others) would probably have agreed with you that whole-istic thinking  is the root of creativity and the end of tyrannical scientific materialism.   Others describe this kind of thinking/being as a kind of quantum entanglement of the material with the unlimited potential of underlying quantum reality.  This goes against A. Einstein's most cherished beliefs but even so it is still worth quoting Einstein one more time:  "You cannot solve a problem with the same mind that created it."   Einstein liked to say that God does not play dice but it is clear enough now that this dice game has it's own rules and they are exactly the reservoir of unbounded creativity in our own hands - whatever one thinks about God in a materialistic way.  This is very good new "old" news.   A Sufi teacher once told the story of an intelligent but not particularly intuitive person who searched in vain for the lost house key under the street lamp where the light was best.  He was not looking where he actually had lost it somewhere off the path in the dark.  

 

Creativity is definitely off the well lit path where the light is of a different and more fundamental kind.  

 

So then a new product in order to be successful is going to have been the result of this kind of entanglement of fundamental reality ( as creativity off the well lit path ) and practical materialism.  Most anything can be marketed and sold with enough fear or greed based propaganda but that is not creativity and is not finally satisfying to anyone's ability to actualize creative response.   The deeper and more intuitive rooted the need for a "product" the more the need is recognized as a creative impulse.   This is when brilliant solutions are more as intuitively satisfying ideas than they are as products.   

 

Just my 2 cents….

Jungle Special

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